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<h2>SEO Statistics To Guide Your Strategy</h2><p>To help you to keep pace with the latest changes in search engine optimisation, we’ve compiled the SEO stats that every marketer needs to know. The stats listed below will inform your strategy and help you to climb to the top of the SERPs.

• There are an estimated 3.5 billion searches on Google each day.
• The average top-ranking page also ranks in the top 10 search results for nearly 1,000 other relevant keywords.
• 18% of local smartphone searches led to a purchase within a day compared to 7% on non-local searches.
• 52.2% of all website traffic worldwide comes from mobile phones.
• 0.78% of Google searchers click on results from the 2nd page.
• The top-ranking page gets the most search traffic only 49% of the time.

Your London SEO Agency will gradually become an expert in your brand, but this will be long after they’ve created an SEO strategy for you.<br/><br/>

<h2>Backlinks Will Be Great For You</h2>Link building is (still) a vital element of your ‘off-page’ SEO (i.e. all the activities you do away from your site to raise your spot in search). Naturally, you want your brand to be at the forefront of your industry and sustained link-building can help you do this. Website architecture is significant to Google, as is the positioning of a link on the page. For example, a backlink tucked in the footer of a page may not pass as much equity as one added in a relevant blog post paragraph. Ultimately, you want to have “deep links,” which point to other pages than your front page. When the competition on specific keywords is tough, you’ll also need links pointing directly to the exact page you want to rank for. Many years of experience, expertise and a general overview of the topic are extremely important as a Professional SEO Service in order to lead an SEO project to success.<br/><br/>

<h2>Gain A Competitive Edge With Local SEO</h2> If you are a business with a physical location and you rank your business for local SEO terms, Google will start showing your business location on Google’s Local Pack. You’ll find Google at the core of the majority of local SEO discussions. A local SEO strategy has the benefit of sending better quality visitors your way. You don’t just want any kind of website traffic. If the people are clicking on your website but your content isn’t actually what they’re looking for, they’ll click off, increasing your bounce rate and decreasing your page rankings. It stands to reason that the companies who develop the greatest localized web presence will more likely obtain the vast majority of sales in a local niche market. A great SEO Agency Yorkshire is hard to find, but the right one can seriously improve your page rank – and your bottom line.<br/><br/>

<h2>Adopting A Global SEO Strategy</h2>Recognising traffic from a number of regions may have led to thoughts around international expansion. The global market is extremely competitive. Optimising international SEO is a great way to boost traffic and promote customer-centric values. Achieving high SERP rankings for relevant keywords in multiple languages requires a deep understanding of linguistics and in-country search behaviour. Typically, most International Web Optimisation efforts include targeting multiple countries, which means you must scale your approach across all desired locations. International Web Optimisation strategy is technical, confusing, and difficult. Partner that with localized keyword research and you’re suddenly doing Search Engine Optimisation backwards and in heels. In order to do international SEO well, you need to localize rather than just translate: you need to enable your target audience to make purchases in their currencies and in their language, and address them the right way, in their cultural context. Choosing a is a matter of finding the right fit for your business.<br/><br/>

<hr />SEO has fundamentally shifted from an inward focus to an outward focus. Working, head down, on the brand’s content, looking at checklists, and matching keywords doesn’t drive organic traffic anymore. Modern SEO requires looking up and out at competitor content, and at how users and search engines are understanding keywords. If you want to change hearts and minds and show the world a better way, you need Search Engine Optimisation. <br /><br />

Find further intel about Marketing Companies on this Search Engine Land link.<br /><br /><h2>Related Articles:</h2>Improved Conversion Rates Through SEO<br />SEO Is Not A Static Process<br />SEO Integrates With Other Marketing Efforts<br />

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